The music industry is a very different business these days. You have starts up labels on every corner most are just that. Having a label means putting together a campaign that will help the artists or artists on your label. It has nothing to do with having your artists perform at club after club for free!!! That is not the way to run a label. You must have distribution with release dates for all projects to be released. Promotional & marketing budgets must be in place. Street teams are your next step this will give you coverage on the area you need to target. All social media marketing campaigns must work together with your street team.
You must have a strong online buzz & I'm not talking about posting on facebook or twitter. You should have a PR company to have you featured in blogs & magazines.
Photo shoots are also very important. Make sure you have nice clear pics.